Culture and Business Article Example | Topics and Well Written Essays - 250 words

Culture and Business - Article Example The historical and socio-cultural difference must be factored in during the process, to facilitate the faster understanding of the negotiation, thus, making it possible for a win -win solution. The key to successful communication between different cultures is knowledge. The understanding of the problems affecting cross cultural communication and working towards overcoming the problems will ensure successful negotiations. There are four factors that affect cross cultural negotiation namely; use of time, individualism versus collectivism, role orderliness and conformity, and patterns of communication. Use of time differs from culture to culture. Most of The citizens from America, Swiss, Germans and Australian are fast paced and precise with their approach to time. There is a tendency of negotiators from these countries to keep time on the planned schedules. In other countries, time keeping especially when dealing with officers holding higher ranks in the society. A delay for two months for a project in the Middle East will be considered normal while in Europe it will consider